Eight Steps to Build a Foundation For Your Personal Brand
“What’s Your Passion?”
“Create meaning in everything you do.”
We hear those phrases a lot and as we try to figure out our path they echo in our minds guiding us to make the right decisions. How do we walk the line and make it happen? Change is one of the hardest things we can do. Trust me, I’ve had a few decades to practice. Reinventing myself is not new to me. I’ve started a family, moved around the country for jobs, changed careers and launched several businesses through the years. The concept of creating meaning in our lives has pushed me to making big changes including becoming an executive director for nonprofits and has guided me in other areas of my life as well. Finding a purpose-led life is in my DNA. I think it is in most people and I wrote this with you in mind.
As the years move quickly, you have to stop and give yourself time to evaluate where you are and where you want to go in order to stay on your path. That’s what I was going through for the last several months. I had decided back in December that I was going to make some changes. That decision was made even before my son was in a serious auto accident and I had my appendix removed the day after. Those incidents confirmed for me that change was needed in my life. Sometimes we are given those physical reminders that we are human and change is needed. For me, it was a time to step back from what I had been doing, filling my time, filling my mind and I made a decision to let it go. If I could have, I would have checked into a condo on the beach and finished my book. But, I did what I could and I focused on keeping my family healthy, improving my own health while staying focused and productive. Instead of talking about work/life balance I’ve been taking my own advice in creating a more meaningful life. I wanted to share a few tactics that have helped me make some changes recently. Remember, this is a journey and there is no “right” way to do this. I hope these eight steps to building your foundation for your personal brand will help you get started today.
To make a real change in your life, focus on what you want to achieve. This is a difficult one but once you can identify and visualize your life you can start making moves to realize your dream. Narrowing your list of things, you want to do will help. How do you pick which one to focus on? That’s another post but you are on your own as I still deal with trying to do too many things and why this is number one on my list to help you. Stay focused.
2. SAY NO
Saying no more often helps you say yes to the opportunities that will take you on the right path. This works together with having focus. If you are clear on what you want to accomplish, saying no becomes easier. And this applies to all areas of your life, from diet and exercise to how you spend your downtime and who that is with.
3. STAY MINDFUL
I can’t say enough for being mindful and staying positive. Throughout the years, all of the opportunities I have been involved with came out from me being in the moment and being ready for new opportunities. Staying positive and speaking it into existence goes along with this concept that you are physically and mentally ready for your new opportunity even though you might know what that is entirely. Trust your gut and make those changes along the way, even if they are small ones at first. It makes a difference.
4. START A 30-DAY CHALLENGE
Along your journey, you might have to make more drastic changes in your behavior and attitude. Force yourself to change. Change your behavior. Change your attitude. Change your life. Whatever it is give yourself a micro-challenge over 30 days. State your goal – make it S.M.A.R.T. and give yourself a reward for accomplishing your goal at the end of the 30 days.
5. EVALUATE WHO YOU (REALLY) TRUST
It might be time to change your circle of people you are connected to. Whether it is a business partner, client, or friends, you need to be able to trust everyone you are connected with. If you don’t have a strong support system or don’t feel appreciated in your current situation, you should make some changes today. Evaluating your situation and your circle of trust, is important in not only finding clarity and getting into a positive situation but staying that way into your new future.
6. SET GOALS & DEADLINES
Anyone can have a great idea but developing a realistic plan with goals and deadlines will help you stay accountable and on target with your life plans or projects. Writing down your goals and sharing your plan will help you succeed faster. Finding a coach or business partner might help you with these actions.
7. PLANT YOUR SEED
My Dad would tell me if I was stressed, then all I needed to do was get to work. Work helps you get your ideas moving even if you were going in the wrong direction you can make it up but if you stay still you’ll never make it happen. My Dad also reminded me of this important reminder about learning along my journey: When you’re green you grow and when you’re ripe you are dead. Learning, working hard and keeping an open-mind so you can listen to others is critical.
8. GET READY FOR YOUR NEXT CHAPTER
My best advice: Work hard and don’t worry. You should be excited for your next chapter. You deserve all the goodness out there. Stay focused and stay positive. Work hard to bring your passion to life. I’m looking forward to telling you about a new project I have been working on as a result of heading down this new path back in December. I was fortunate to find a new business partner with similar values and a very similar vision to accomplish bringing meaning and purpose into our daily lives. If I can do it, so can you. When will you start your next chapter?
I look forward to hearing your success stories. Share your story below or ask me a question. If you need more help, I offer personal branding services to CEOs and entrepreneurs who need help building and executing their personal brand strategy.
Thanks for staying connected to KenDeGilio.com, The Brand Coach Blog.